SEO Basics, Plugins, Resources, and Tools

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In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. Pam will also share her favorite SEO plugins, sites, and tools.

About Pam Aungst:

Pam Ann Aungst, M.B.A., President of Pam Ann Marketing, LLC and founder of Stealth™ Search and Analytics, is widely recognized as an expert in search engine optimization (SEO), pay-per-click advertising (PPC), and digital analytics.

A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011.

Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She is often invited to appear on industry podcasts and to author guest articles for digital marketing publications. Recently, a globally-recognized Google spokesperson recommended one of her technical SEO articles, calling it “awesome.”

Pam also guest-lectures at prestigious universities such as NYU, and frequently travels around the country giving talks at industry conferences.

She has been honored with several awards for her small business leadership and non-profit advocacy work, including being named one of “Jersey’s Best Marcom Professionals Under 40” and “Top 10 Best Women in SEO 2019.”

Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 15 years of professional experience to help established companies and “household name” brands take their traffic-driving and analytics strategies to the next level.

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